Ad Locations and Types

The Bridge Base Online software offers two types of ads.

• Banner ads which are displayed to customers as they move through the different menus.
• Rectangle ads (or at-the-table ads) which are displayed to customers as they play or watch bridge.

The BBO software is displayed in two different ways to customers. Customers can choose to use the software in either 'new' mode or 'classic' mode. The functionality is the same in both modes, but what the customer sees is a bit different.

Banner ads have different specifications for the graphics for new mode and classic mode (see below), but they are considered one single ad. Rectangle or at-the-table ads have the same specifications for both modes.

In the new mode the banner ad is displayed at the top of every non-playing screen. If you are not playing bridge then you are seeing a banner ad. Here is an example of the Lobby screen with a banner displayed.

Banner Ads in Classic Mode

Banner Ad: Login screen

Banner Ad: Play Bridge Top

Rectangle (At-the-table) Ads in both Classic Mode and New Mode

While customers are playing or watching others play a rectangular ad can be seen on the lower right-hand corner of the table-top.
There are two exceptions: 1) Rectangle ads are not displayed to customers in games that they have paid to enter; 2) Customers configured with low video resolution settings will not see these ads.

Ad Schedule

Each ad will be displayed on our software for one complete month.

Ad Rotation

Each banner ad is displayed for approximately two minutes and then it is rotated. Each at-the-table ad is displayed for approximately four minutes and then rotated. Based on current customer usage patterns, we will accept no more than 20 banner ads and 20 rectangle ads.

Price

The cost to place an ad for one month is:

1)Banner ad: All viewers - $300/month, Targeted country - $200/month.
2)Rectangle (At-the-table) ad: All viewers - $500/month, Targeted country - $300/month.

Package deals:
3)Both Banner & Rectangle (At-the-table) ad: All viewers - $700/month, Targeted country - $450/month.

Click-Thru Rates/ CPM Rates / ROI (Return on Investment)

Each day approximately 170000 customers login to Bridge Base. These customers stay in BBO for about 1 hour each. Our experience has shown a customers click-thru rate of about .30% (three tenths of one percent). Of course, click-thru rates are affected by ad relevance, quality and length of campaign and cannot be guaranteed. Rectangle (at-the-table) ads receive roughly 1.5 times more click-thrus than banner ads.

Based on the number of ad displays (impressions) and the price of placing an ad, the effective CPM (cost per one thousand ad displays) rate for an ad is fifty cents.

Ad Approval

Ad Media must be sent to us at least 2 business days before we will post it. We reserve the right to refuse an ad without necessarily providing our reason. If we do refuse your ad you will be entitled to a full refund.

Ad Media

The ad image itself must conform to the following specifications:

Here are recent examples

Classic mode banner:

New mode banner:

Rectangle:

URL

Please provide us with the URL that you would like the customer to be sent to when they click on your ad. The URL should be no more that 128 characters.

Payment

Payment can be made by PayPal or check*.

Please send PayPal payments to: accounting@bridgebase.com
You do not need a PayPal account to use PayPal.
Please send us an email when you have done this so we know to look for the payment.

*Please note: We can only accept checks drawn on a US Bank account.
Please make checks payable in US Dollars to Bridge Base Online and send to:
Bridge Base Online
10550 Hope Mills Drive
Las Vegas, NV
USA 89135
Please include a note with your check indicating that the check is for an ad.

If neither of these options is possible, please discusss with your advertising representative.

Advertising with Bridge Base Checklist

Please review this checklist to insure that you have everything you need to advertise. Please contact us if you have any questions.

When would you like your ad to be displayed?
Month _________ Year ____________

For how many months would you like us to display your ad?
# of months _________

Which type of ad would you like us to display? (Check all that apply)
Banner ___
Rectangle ____

When customers click on your ad we should direct them to...?
http://_________________________________________

My ad media is/are the correct size, file format, and number of colors?

I have sent my ad media to Bridge Base for their review and I have received approval?

I have confirmed payment with Bridge Base?