This information is current as of May 2010.
Thank you for your interest in advertising with Bridge Base Online (BBO). Before we can insert your ad into our application we will need a few things. Please review the following instructions and feel free to contact us via email at any time if you have questions. The email is: firstname.lastname@example.org.
A. Two versions of Bridge Base software
There are 2 current versions of our software. The older BBO software has about 180,000 logins a day. The newer, web-based BBO software has 80,000 logins a day.
B. Ad Locations and Types
The Bridge Base Online software offers 3 ad placement sizes. You have the freedom to choose which sizes you wish to provide graphics for.
Our rate is from 15* cents per 1000 impressions with a $200 minimum monthly charge for normal advertising. (In advertising-speak, a CPM of 15 cents.)
D. What your ad will look like on our site
For older BBO software users, a banner ad is displayed at the top of every non-playing screen.
Rectangle (At-the-table) Ads
For older BBO software users who are playing or watching others play, a rectangular ad can be seen on the lower right-hand corner of the table-top.
For new BBO software users, a skyscraper size ad is available on the left hand side throughout their game session.
E. When we become advertising partners...
Your ad will be displayed on our software for the contracted period, up to the pre-agreed number of impressions.
Unless the pre-agreed number of impressions is more than 10 million/month, you will pre-pay the maximum possible rate based on our stated rate.
We will try our best to distribute your maximum impressions evenly during the contracted period.
Each eligible player who logs in to BBO will see a randomly selected ad from our pool of advertisements. The ads are displayed for a short interval, then another ad will be randomly selected and displayed.
F. BBO recent login stats
Everyday, we have about 250,000 logins (non unique). Each login stays onsite for about 2 hours. Click-thru rates are affected by ad relevance, quality and length of campaign and cannot be guaranteed. New BBO software users grows at a much faster rate than old BBO software users. We try to show the same ad only a few times each to BBOers per session, to prevent ad fatigue.
G. Ad Approval
Ad Media must be sent to us at least 2 business days before we will post it. We cannot currently accepting ads that contain (but is not limited to) the following: Animation, Flash, Sound, Nudity, or anything that we deem offensive, distracting or not in the best interests of BBO, sorry. We reserve the right to refuse an ad or terminate an ongoing campaign without explanation. If we do refuse an ad or terminate an on-going campaign, we will offer a pro-rated refund.
H. Ad Media specifications
The ad image itself must conform to the following specifications:
Rectangle (at the table)
Here are recent advertising examples:
H. What we need from you to begin our partnership
Please send PayPal payments to: email@example.com